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President Trump on Thursday called anyone who uses "Artificial Intelligence" instead of "Super Intelligence" "THE ENEMY!" — even as the White House continues using the term "AI." Why it matters: Trump's push to rebrand AI as "super intelligence" clashes with established terminology in the technology industry. Trump's branding blurs the distinction between AI and super intelligence , a hypothetical version of AI more advanced than human intelligence. What they're saying: "The White House considers anyone that uses the term, 'Artificial Intelligence,' as opposed to the highly accepted new and more accurate term, 'Super Intelligence,' THE ENEMY!" Trump wrote on Truth Social Thursday. Zoom out: Trump's executive order from September doubled down on using "SI" over "AI," though it did not offer a penalty for using the term. The order specifically defines "Super Intelligence" using the existing federal legal definition of AI. The order calls on federal agencies to change how they describe AI
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The narrative relies on direct attribution to the President's public comments to contrast his rhetoric with White House institutional practice. The tone is descriptive, emphasizing the apparent inconsistency between the two observed behaviors.
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