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True Religion CEO Michael Buckley discusses the brands comeback, noting its origins as a premium women’s denim brand in the early 2000s and its recent pivot toward more affordable offerings. Gen Z interest and attention from celebrities have helped revive the brand. He speaks with Romaine Bostick on "The Close." (Source: Bloomberg)
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The reporting is framed as an account of a discussion with CEO Michael Buckley. The information provided is attributed directly to company leadership's own explanation of their business strategy.
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