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Source: AdImpact, Census.gov Note: AdImpact data includes dollars spent on video advertisements on broadcast, cable and social media as well as spending estimates on streaming platforms. Chart: Stef Kight/Axios Every voting-age Mainer could get a $167 voucher for home heating oil with what Democrats and Republicans are spending on ads in the Senate race, according to an analysis of AdImpact data. Why it matters: Every senator gets one vote, but Senate seats aren't created equal — and they don't cost the same. Zoom in: Like two years ago , the less-populated states have a dramatically higher dollar-per-voter ratio in 2026. Maine is in first place, followed by Alaska, which is scheduled to be hit with $76 million in ads — enough to suck up most of the state's inventory. Between the lines: Ohio is only in fifth place on the dollar-per-voter metric, but it's on track to host the most expensive Senate race in the country — for the second cycle in a row . Sherrod Brown's comeback bid is prov
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The coverage is presented as a data-driven analysis, explicitly citing AdImpact and Census.gov as the primary sources for its findings. The tone is descriptive, focusing on the synthesis of financial statistics rather than political interpretation.
Describes tone and sourcing pattern only — never assesses whether the story is true. See methodology.
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